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We started working on the idea of an oversized, comfortable and clean hood in early January, it took multiple samples to really perfect the end product and for us we believe we did it. It took blood, sweat and tears to bring this capsule to life but we are confident that its our best to date.   As we grow we need to ensure that the product is top tier, thats more of a personal battle for the brand and quality is a key component of our growth. When designing this hood we focused on what we love in our...

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Merc Mason looks to conclude a lap around the sun since the release of his track Second Hand Margiela with a visual masterpiece. Curtains open on the 12.08.22 in a cross collaboration between Laura Watson’s Art direction and Reilly Wilson’s execution on the images that then inspired Kelvin Santos in directing the clip that will allow Merc to reach brand new heights. If you’re new to the name Merc Mason we believe its time to stick around, with a flow that can match any beat and a suave sense of self belief we believe it’s the perfect concoction for world...

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ChillinIT -

You are kidding me, ChillinIT is living out everyones dreams of growing to a point where you can give back to the day ones and Susan's son outlines this perfectly.  There's a certain power to music with a meaning, it allows the audience to feel involved in this rollercoaster of emotions. The track opens and closes with gospel vocals "forever, for the rest of my life", this sets the precedent for the track so that you know family's on lock.  In addition to the idea of family being forever you see the beat was produced by his brother Bbrock and...

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